The 2011 Poppy Appeal

From left: Lance Corporal Ryan Idzi, Staff Sergeant Ritchie Maddocks, Gethin Jones and Sergeant Major Gary Chilton
[Picture: Peter Luckhurst, Crown Copyright 2011]

The 2011 Poppy Appeal was launched yesterday.

Members of  the Armed Forces  attended the launch of The Royal British Legion's 2011 Poppy Appeal, which aims to break previous years' fundraising totals.

 

The Poppy Appeal raises funds needed to support those currently serving in Afghanistan, veterans of past conflicts, and their families.

As the UK's leading Armed Forces charity, the RBL revealed today that it hopes to raise £40 million as it celebrates its 90th anniversary this year.

Put on a poppy

The Saturdays pose with Servicemen at the launch [picture: an West/PA Wire]

The Royal British Legion's 90th Poppy Appeal was launched yesterday with a special focus on the support for the injured, wounded and bereaved members of the 'Afghan generation' of British Armed Forces.

Under the motto, "Put on a poppy", the national Poppy Appeal was launched at Colchester Garrison with a concert from chart-topping pop sensations The Saturdays for families and personnel of 16 Air Assault Brigade which is currently on combat operations in Afghanistan.